The flavors that Mizz Hopp has to offer like, Peach Yuzu and Blueberry Apricot are what make this IPA unique. To accurately market this brand I made a fun, friendly, and energetic design. For the logo mark, Mizz Hopp, I created part of her face using the hopp as the mouth and nose. To make this energetic all the labels and carriers have a lot of motion with the wave going from edge to edge, to the fruits flying about.