To start my research, I conducted a few interviews to identify the needs and wants of different users. This helped me organize the data and create user personas. I also made a user flow that helped determine how users would interact with the app. Creating a user flow helped tailor the experience to the user before I created the Interface. 

I created a wireframe to prepare for the high-fidelity app design. The app needed a simple and familiar UI to enhance the experience. Potential users would be retained if they could easily understand how the app functions. Using simple shapes and colors, I developed a clear visual hierarchy and completed basic prototyping that allowed for some navigation.

Using the wireframe, I conducted two moderated user tests. The tests allowed me to determine whether the app was easy to navigate and understand. Some struggled to identify what certain buttons did or needed help finding specific areas in which I had them navigate through the wireframe. These tests allowed me to receive direct, real-time feedback from users.

Click here to access the moderated user tests

I chose colors and fonts and created icons that reflected our mission. This included vector and raster art, mainly using gradients to create an inviting atmosphere for the user. The colors chosen also increase the feeling of quality while making different elements more manageable for the user to digest.

To optimize the app, I included the following: